Do you feel like you’re spinning your wheels and accomplishing little or nothing in terms of tangible results with your web development and web design efforts?
The old adage of keeping it simple is the key. All roads lead to Rome…Rome being your website.
The ultimate goal is to earn a higher ranking in the search engines through both onsite and offsite SEO (search engine optimization).
And that’s where it gets confusing, thanks to the myriad “solutions” available online and the unfortunate promises they make in their sales pitches.
Always remember: The purpose of your website is two main things: get people to call you or get people into your business/on an appointment with you. It’s really that simple.
So where does all of this SEO crap fit into the picture? Your onsite SEO ensures that all of your titling and content contains the proper key words and phrasing in the proper amount. Too much can kill your ranking. The right words have to be balanced with the right presentation so people will like what they see when they find you and, thus, stay longer.
Your offsite SEO is mostly links back to your website. Yep, you want a whole bunch of fingers pointing to your website because that tells Google that you’re both relevant and popular. Links can come from a variety of sources, and making comments on other relevant blogs is a good place to start.
Each comment you make is a link back to your site. Now, that being said, make sure your comments are relevant and add to the conversation. ”This was a nice post” or “You have really made a good point here” (or any of the other lame generic comments you’ve undoubtedly seen) are both thoughtless and worthless. Compliments only count when they’re followed by thoughtful comments that add to the conversation.
Guest blogging is another great way to generate links. Think of some of your favorite blogs and contact the owners. Simply ask if they accept guest blog articles. Some do and some don’t, so find the ones that do and get writing:) It not only gets you more links to your site, it exposes you to an entirely new audience as well.
Of course, it doesn’t hurt to have a presence in social media forums for both linking and interaction with your target audience.
And if you remember nothing else from reading this, remember that all roads lead to Rome…Rome being your website. You want a lot of fingers pointing at you so you’ll be noticed.
Just make sure you have the right web development and web design team to create the kind of site people will truly like when they discover it.
Related Posts:
MIND Development & Design Lancaster PA Web Design and Lancaster PA Web Development is a Web Design and Web Development Solution based in Lancaster PA. MIND Lancaster PA Graphic Design provides logo and branding services as well as Lancaster PA Internet Marketing and Lancaster PA Social Media services.
