When businesses hire a web development and web design team, there are occasions where the business treats graphics and the overall look of the site almost as an afterthought. In these cases, the business goes for what’s “comfortable” or what they’ve seen on other sites, which results in overuse of bland “stock” images that looked okay 10 years ago but have been seen over and over again on multiple sites which ruins their creative credibility.
The development side of the equation is the working part of the site…its overall functionality and ease of navigation. The design side is the part that makes the website aesthetically appealing, causing visitors to want to click on menu buttons and go deeper into the site.
When you’re approaching web development and web design for your business, it’s important to scrutinize your graphic design and work for a look that really represents the feel and attitude of your business. A site with unimaginative graphics, in most cases, will evoke little or no positive reaction from visitors.
“It doesn’t matter how informative your site is or how easy it is to navigate,” says MIND Development and Design co-founder Chad McComsey, “If it doesn’t look good to the visitor and doesn’t elicit a positive reaction, it only takes them a millisecond to click over to your competitor’s site. Ultimately, it’s about trust, and do I trust that your site is the best fit for me.”
If you’re building a new site or thinking about a site redesign, take a moment to write down a list of your 5 top competitors. Before you say “but I don’t really have any competition”…yes you do. Do a Google search for your kind of business and you will see who your competition is online. (If you do the search and you see national businesses ranking ahead of you, you probably need fix your site’s local SEO.) The businesses that you see in the search results are your competition.
Look at their sites. Put all personal bias aside and note how you feel when their site comes up on the screen. Are you impressed? Do you feel neither good nor bad?
It’s the graphics, both images and color schemes, that elicit the response when you first visit a website. If you’re getting traffic to your site but you’re not getting the results you want, this is a great first step when assessing your site. Get honest input from people you trust…how do they feel when your site comes up on their screen?
This response is a great indicator of whether people will or will not be inclined to stay on your site and go deeper into it. Make it “purty”, and they will stay:)