No doubt many of you have seen the little Google +1 button (shown to your right in loving enlargement) on websites and blogs you have visited. Some of you understand it and some of you may think it’s one more distraction.
Two words with regard to your website: Get One.
It’s an important part of your long term plan for web development and web design.
In an age of Internet marketing/viral marketing becoming marketing on steroids, Google put in their two cents…which is worth WAY more than two measly cents to your business. The Google +1 button sits there next to the Facebook “like” button, Digg button, StumbleUpon button and whatever other social media sharing buttons are on a web page. All of those buttons are very valuable in getting your website viewed by a much wider audience and building your following online. The Google +1 button might just be the most valuable of all, as it can affect where you appear in the search engine results of people who click on it.
The way it works is when a visitor has a Google account and clicks on the +1, it will give them a little message that says “You publicly +1′d this as (their name here).” From that point forward, whenever they do a search for your kind of business you will rank higher in their search because they publicly +1′d your site. Basically, Google takes the fact that they gave your site (or a page on your site) a “thumbs up” in the Google platform and factors that into the algorithm of their personal search.
More and more, this kind of “personalized” searching is becoming the norm. It only figures that Google will work their own offerings (i.e. Google Places, Google Plus) into the algorithms and reward those of us who are smart enough to use them. Google is by far the largest search engine with 75% – 80% market share. Don’t take that lightly.
Get the button, and if you don’t know how your web development and web design team should be able to easily take care of it for you:)
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MIND Development & Design Lancaster PA Web Design and Lancaster PA Web Development is a Web Design and Web Development Solution based in Lancaster PA. MIND Lancaster PA Graphic Design provides logo and branding services as well as Lancaster PA Internet Marketing and Lancaster PA Social Media services.
