How Would YOU Like To Lose 80% Of Your Market Share, Too?
by Marqeteer on Thursday, June 9, 2011Every day businesses are making this very future more and more possible for themselves, and the pictures are mostly the same: They start a Facebook page, half-ass it, then complain when they don’t get results as good as their competition. They open an Urban Spoon page for their restaurant and don’t even include their web address or other vital information. The list goes on and on with Google Places, Yelp and countless other online resources. And it’s truly amazing how many people and businesses still won’t get on board with social media. They’re not only missing out on business but eroding their own business base and hurting their business.
If you’re reading this post and need some convincing, consider the Yellow Pages. Have you noticed how their pricing has continuously gone up…while participation has gone down? They didn’t get on the INTERNET bandwagon in time, and you know the result has been? The Yellow Pages have lost 80% market share in past 3 years.
Yep. Even though they’re trying to incorporate web listings and links into the mix for their sales, they’re really too late. By the time they got with the program and started taking the Internet seriously, there were already too many resources online (white pages, business directories, social media pages, etc) that they were immediately in competition with. They had name recognition going for them, but that wound up working against them because they were the last to get a presence online. And of course because the phone book is hardly even used anymore! When was the last time you were looking forward to paging through that big yellow brick on your doorstep? The best web development and web design is more effective if you have a good foundation online. All of these elements work hand-in-hand, and it’s important to take your online presence seriously…starting with making sure that your profile is complete on any forum where you’re listed.
The Internet really is the future of marketing (just ask the Yellow Pages), so make sure your input and efforts are complete and you will find your own success online.
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