A few months back we we were asked by the Lancaster Chamber’s Connections Magazine to submit our thoughts on what was important in business today. Over the last few issues they have spoke to many local businesses asking the same question. While all of the ideas generated by our wonderful local entrepreneurs are great we still believe that, at its core, the most important thing in business today is STILL the customer experience.
Our previous post and its part 2 spoke about the inclusion of social media along with this principle. How better to engage with the clients you are building relationships with than to stay in contact with them through social media! But first, you gotta establish the relationship, and that is done by doing good, honest work. MIND wants to have a relationship with our clients. Sure, you want the ability to run your site for yourself… (some do, some don’t) but know that when you deal with us, you can always call and we’ll be there to answer your questions or at least point you in the right direction.
Because of our general attitude about how important client relationships are we have retained a large portion of these clients and continue to serve them today. We may not hear from them for months but when they need us, we’re there… and that eventually gets noticed by more people than just the immediate client. What’s Important In Business Today? Read more of our thoughts here.