Your website is more important for your business today than ever before, and it’s important to keep your website up with the progression of best web design practices. Web design has evolved into cleaner looking pages with more streamlined navigation and more recently into design coding that responds to the device it’s being viewed on. More about that shortly:) Here are things to keep in mind when designing or redesigning your website:

Some Best Practices for Web Design

Less Is More On Your Landing Page.  Nobody can do more with three chords than AC/DC.  Forget progressive rock, etc.  Serve it up simply and do it well, and you will earn a loyal following.   Keep your bells and whistles to a minimum.  Use clean, professional graphics and keep your menu as basic as possible.  Put thought into your menu selections and don’t overwhelm visitors with too many decisions right off the bat.

Use Social Media Badges.  If your website doesn’t have these already, you should fix that immediately.  This is the fastest way for visitors to find you on social media platforms and is a quick-click way to build your loyal following online.  Just make sure that you keep up your social media communication so people have a reason to visit your profile consistently.  While there are a bazillion to choose from, the main ones you should have are Facebook, LinkedIn, Twitter, Google Plus and Pinterest.

Responsive Design.  Yep…it ain’t cheap, but it’s here and it truly is the future.  The gist of it is that your website is coded so it recognizes the device it’s being viewed on (i.e. tablets, iPads, desktops, laptops, smartphones, etc.) and appears in optimum form on that device without unnecessary scrolling.   Smart businesses are jumping on this trend because they know it’s not just a trend.

Specific and Detailed Graphics and Illustrations.  No matter how well written your content is, expertly designed graphics truly drive your points home and make information easier to understand.  Graphics are also engaging, especially when they’re well done.  Using InfoGraphics is vital (Google loves these) and don’t forget to scrutinize your logo.  Does it really speak?  If you use any kind of symbol outside of the font/lettering of your company name, is that symbol relevant so that it’s recognizable as your business even without the accompanying company name?

So what’s next?

We could pretty much write a book on best web design practices and there are certainly more that we’ll send your way as time goes on, but these 4 are some really good ones to help your website both aesthetically and functionally.  After all, the idea is to get your business Back in Black …and off the Highway to Hell.

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The Pros of Google Glass

Google Glass appears to be light weight and fit on your head like typical glasses do. They even are supposed to fit over most normal glasses. There is a small screen on the right side that displays the user interface, albeit very minimalistic, but hey, it’s a small screen. That small screen however is said to be the equivalent of watching a “25 inch Hi-Def screen from 8 feet away”. Google Glass uses voice recognition software and is voice activated. Once you engage Google Glass you can do much of what you can do on Google now simply by saying key phrases. You are able to get directions and utilize Google Glass as a GPS. You can send and receive email and text. You can also use your Glass to take pictures and capture video then share it with a Google Hangout. What about sound? Well, Google Glass comes equipped with “bone-conducting” speaker technology… essentially it uses your head to amplify the vibrations of the speaker which is a pretty slick idea. Google Glass also supports Bluetooth and Wi-Fi. Glass automatically uploads your content to your attached Google Plus account.

The Cons of Google Glass

As I watched the guy on the TODAY show demonstrate how Google Glass works I was surprised at how hokey it was. It seemed that in order to engage Google Glass or get it to do anything, you first had to look up and nod your head. This looked quite ridiculous when the fella was trying to show some of the features. Had I not known what the segment was about I would have thought he had some physical malady making him nod like that. Though the glasses are supposed to fit over your current glasses, it has been noted that they do not do so comfortably. Google claims that the screen image is high resolution, however with the 45 degree tilt and the semi-transparent glass, saying “high definition” may be a misnomer. Similarly, the speaker technology seems to lack that privacy factor as is noted here. Unfortunately the specs don’t seem all that impressive either. Glass can take 5-megapixel photos and shoot 720p video. They will include 1 GB RAM, 16 GB of flash memory (storage), only 12 GB will actually be usable but since most everything you do will be uploaded to the cloud and your attached Google+ account, it may not be a huge deal. Along the lines of the video, the demonstrator mentioned that the videos would be clipped to 10 seconds. Now I’m not sure if it’s different for the current beta testers because I’ve seen videos longer than 10 seconds or if that was a mistake on his part, but it did pique my interest. A big factor for everyone who lives in technology is battery life! Reports thus far have said the battery life is horrible. The battery size is yet unknown but the life of said battery is said to last a day with “typical use” when fully charged. However, some reports claim it last roughly 4 hours if you’re using them consistently. Another little bugger that may upset some of the more social media minded individuals is that any images taken with Glass, uploaded and shared, automatically have the hashtag “#throughglass” and nothing else… nor can you add any text to describe the image. Oh, and don’t forget to treat your glass like a Mogwai! Google Glass cannot get wet! So no play days at the beach or pool or anywhere where your visual investment may get damaged. Feeding the Google Glass anything at all is discouraged.

Closing Thoughts

By far one of the more annoying factors (next to the nodding), at least in my opinion, is the voice prompt to activate and use Google Glass. In order to prompt Google Glass you have to start by saying “Ok, Glass”… eg. “Okay, Glass! Take a Picture!”, “Okay, Glass! Shoot a Video!”, etc. This seems like it would get really old really quick. At home I have an XBOX 360 with Kinect and it too has similar voice activation features. So when I am watching Netflix I can say “XBOX, Pause” and it will pause and I can go grab a drink. My point here is usability. When I’m at home by myself, I may use the voice tech to do my bidding, but more often than not, I’m just going to hit pause on the controller. Why? It’s easier. It also doesn’t require me to speak aloud as to let anyone around me know or interfere with the process.

Can you imagine a street filled with people where Google Glass all talking to themselves saying “Okay, Glass! Where am I?”, “Okay, Glass! Take a Picture!” and then being able to hear the person next to you being spoken to by the glasses or overhearing their conversation? There is an obvious reason they haven’t been released to the public… that and the salty cost of “Under $1,500″ is sure to limit the users of Google Glass. It’s very cool, don’t get me wrong, but it seems premature and gimmicky.

Funniest thing about Google Glass?

There is no glass! Though adding actual glass and prescriptions is on the plate for the future.

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Handling eCommerce Hopes and Expectations

Hope and expectations should be handled very carefully on your website. Pay close regard to eCommerce and how you present your product or service.  Part of your web development and web design efforts should include careful scrutiny of your wording.  As in the Batman example (I went for a movie reference rather than music this time), if you’re too sales-pitchy in your website verbiage you potentially create a problem due to elevated hope.

Here are some examples of eCommerce website copy I’ve seen lately that just makes me cringe because of the implications:

“Gain top performance across multiple engines and search patterns.”

“Gain and take market share from competitors.”

The first quote (obviously from an SEO/Internet Marketing site) is cleverly worded as it doesn’t promise top ranking in the search engines. However it undeniably implies top ranking.  Even though they don’t promise top ranking, the hope and expectation of it will create unrealistic expectations from the client.  A better way of wording it would have been: “Improve your ranking and visibility online” or something to that effect.

The second quote is a mistake because of one main word:  every.  ”Every” is a word that is thrown around way, way too much and using it on your website can create major headaches…especially when you promise to increase revenue in every department.  Yeah, I know they didn’t say “We promise to increase revenue in every department,” but it’s a very definite statement and it’s in writing. As far as your visitors, customers and clients are concerned, if it’s in writing it’s a promise.

And finally the third quote is a mistake because of the use of  ”gain” and “take.”  Obviously, any competitive businessperson wants to get their share of their particular market. Doing so involves some of their competitors losing market share to them.  No problem with that.  However, the way it’s used here creates a major sense of immediacy and urgency.

Conclusion

Immediacy, urgency, expectations and hope are good things when used properly. Adversely they create hell for business and vendor alike when misused.  Just be careful with your verbiage and if you’re not 100% sure you can legitimately deliver it, don’t say it.

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Clutch is the ultimate DIY (do it yourself) band.  On a couple of major labels in the 1990′s they were unable to find a mass audience in a time when grunge and one-hit wonders ruled the music scene and “alternative” was struggling to find an identity.

Something interesting happened, though.

In 1994, they released a self-titled album that became an underground classic and formed the basis of what is one of the most loyal fan bases in music.  While they were no longer on a major label by 2002, they learned from the experience and made a smart move by hiring their major label A&R guy as their manager.  Over the next 7 years they did three important things:

• Deliver top notch albums
• Introduce Clutch radio
• Use the Internet to communicate regularly with fans
• Tour consistently

Like any business, you have to deliver your very best and find an audience for it.  In the case of Clutch, they found an audience (through major label exposure) for their brand of rock music.   At a time when the Internet was still a fairly new concept, they created their website and fans could go there and hear Clutch music streaming 24/7.   They regularly posted new news, tour info and bonus songs on their website and incorporated video to let fans in on the recording process.  And finally, they took (and continue to take) their music to the people with regular touring

In 2007 they introduced their own record label, WeatherMaker music, where they release their albums.  All of this culminated with their 2009 album Strange Cousins From The West becoming the first purely independently produced and released album to ever chart in the Top 40 of the Billboard Top 200 album chart.

So how does this relate to your business’ SEO?  Simple.

If you’re a local business trying to compete with larger, more well-known businesses for search engine ranking (and have a limited marketing budget), you have a tough task ahead.  These businesses may have more money and more resources than you.  As in the case of Clutch, this doesn’t mean you can’t compete given some smart decisions and good ol’ fashioned consistency:

• Take your web development and web design seriously:  A truly good website isn’t cheap, but it’s a worthwhile expenditure.  Get a free-standing independent website, not one of those cookie-cutter sites offered by online “website manufacturers.”    Those sites always come with restrictions and are rarely up to the most recent Google standards.
• Take your SEO seriously:   What good is a nice website if no one can find it?  You may not have the money for a full-blown SEO campaign, but you can at least make sure your titles and descriptions are keyword-rich and Google compliant.  And no keyword stuffing in your site’s content, please.
• Take your social media seriously:  As in the Clutch example, use social media properly and be consistent.  Facebook, Twitter, LinkedIn, Google Plus and industry-specific forums are all there for you to use.  Regular communication with your audience builds brand loyalty and allows you to connect directly with your audience.   No sales pitches, please.
• Google Places:  While I mention Google Places in the next tip, it deserves mention here on its own because it’s so readily overlooked.  Most businesses assume they’re on there, when in fact all they have is an auto-generated listing based on the information Google already has.  Since most businesses aren’t thorough with this information, it’s usually sketchy at best.  Fill out your Google Places listing with all pertinent information, videos, etc.
• Local search submissions:  Google Places and Yahoo Local are two big ones, and your local newspaper (some TV stations, too) usually has a place online for business listings with links to your website.

An excellent product and/or service.  Excellent presentation online.  Reaching out to your audience…consistently.   Clutch continues to find success with this work ethic in the world of music.  You can make a success with it in the world of your business.

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The post Being Clutch With Your Online Marketing and SEO appeared first on MIND Development Design & SEO Lancaster PA.

Google found out the hard way that it’s no easy task.  The best way to put it into perspective is to think of Google as the Bing of social media.   They’re not a big threat to Facebook’s market share, but they’re in position to jump on the opportunity if Facebook screws up.  Much like they did when Yahoo fell out of favor in the early 2000′s when it was revealed that there were businesses literally paying for search ranking.

Just as Google commands at least 80% of the search engine market (heck, the word “Google” is now a common verb, i.e. “Google it”), Facebook commands the majority of the social media market.  Just like Bing is a minor player in the search engine market vying for whatever share they can get, Google Plus is a minor player in the social media market.

But after the failure of Google Wave and Google Buzz to create any sort of buzz, much less a wave, Google went back to the drawing board knowing that they needed some sort of compelling reason for people to use their forum with so many other popular forums available.  What they did is find a way to incorporate Google Plus into search rankings.

The nuts and bolts of it come down to two things:  Google Plus in the Google search engine algorithm and Google Plus for authorship, one focused mostly on business and one focused mostly on individuals.

Google Plus in the Google search engine algorithm:  Google saw business pages on Facebook as an untapped market for them, so it only made sense to give a little extra SEO mojo to businesses that have Google Plus pages.   Mind you, it’s not the keys to the kingdom…it’s merely a piece of the puzzle.  Given the fact that this piece of the puzzle is directly tied to Google, it’s worth your while to have your business on Google Plus (with your website link, of course), as well as completely filling out your Google Places profile.  Like any other social media, though, you have to work it and build your audience.  Include Google Plus in all of your social media broadcasting.

Google Plus for Authorship:  Google had their compelling reason for businesses, but what about individuals?   Enter Authorship (also known as AuthorRank).  Whether you’re a professional writer or a blogger for fun, you can tie all of your online content to your Google Plus profile and increase your online visibility as well as your credibility, especially if you’re a semi-prolific writer.  Click the “Authorship” link above to find out more about it.

While it won’t overtake Facebook’s market share, Google Plus still has value for businesses and individuals and is worth your time for online visibility and SEO.

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The post Google Plus – No Threat To Facebook But Good For Your SEO appeared first on MIND Development Design & SEO Lancaster PA.

Hire a web designer or design specialist, someone that knows how to meet the needs of your business using the best available practices on the internet for the site. A good designer will know how to bridge the gap between your understanding and what is possible using the optimal infrastructure. Obviously, the budget and time constraints put on a project dictate the ceiling for any design work that will happen. However, the right designer will know how to meet your primary design objectives and also pursue those extra priorities while staying within the scope of the dollars you have allotted.

Sometimes a barrier exists between a client and the design company because the entities involved are speaking two different “languages”. If you have trouble with “tech talk” be sure to find a web designer that can relate the concepts to you in a way that makes sense before agreeing to commit to a project you may not grasp yet. Creating content rich or function complex sites, like those necessary for the completion of many ECommerce enabled web locations, can be hard to understand as a layman or traditional business person with a limited web technology skill set.

From graphic design to user interface, web accessibility and search engine optimization (SEO) choose a company that will use the best practices available to bring your goal into reality.  Whether you’re in our hometown of Lancaster, PA or across the country like many of our clients, MIND will help you create a wonderful first-and-last impression website for your business entity.

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The post How to Choose the Right Web Designer for a Project appeared first on MIND Development Design & SEO Lancaster PA.

The name of the band is Nature and the album/CD in question is their self-titled debut from the 1990′s…and therein lies the problem, as well as the moral of today’s story.  The word “nature” is a very broad and vague term, which can lead to problems in a search for specifics with very little to go on.  I couldn’t remember song titles, couldn’t remember the record label,  nor could I remember what year the disc was released.  I then began experimenting by Googling the pieces that I could remember and playing with different years as the release date.

What fun.

Google the word “nature” and needless to say this CD is not going to show up at number 1, much less on page 1.

Google “nature CD” and you’re inundated with plenty of “nature sounds” and “sounds of nature” CD’s, but none by the band in question.

Google “nature CD 1995″ (that is the actual year of release) and you get listings like Naughty By Nature, Madonna’s “Human Nature,” Michael Jackson’s “Human Nature,” and plenty more “Sounds of Nature” and “Relax with Nature” CD’s…but none by the band in question.

I could go on with the other searches I tried in my vain search for this disc (and you could have many laughs at my expense), but I’m sure you get the point.  I tried and tried and couldn’t find it because of the vagueness and broadness of the word itself.  It can be used in different ways and there are many different kinds of “nature.”

When you’re considering your own SEO and overall efforts to get your website found online and indexed properly, consider keyword searches in which you are found and keyword searches in which you want to be found…how specific are they?

How easy is it for you and your business website to get lost in the shuffle on the search engines?

Put effort into each and every page on your site.  Each one should have unique titles and descriptions for the search engines to crawl.  This allows more pages of your site to be indexed for different unique keywords which, in turn, allows you to show up in more different specific searches.

In the case of the aforementioned Nature, that word is both broad and vague.

In the case of your website SEO, it’s okay to be broad as long as you’re not vague.  Be as specific as possible with your chosen keyword search terms…and compile as many relevant terms and phrases as you can, so as to have as broad of a reach as possible.

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The post Leaving Las Vagues (or Focus Your SEO Keywords) appeared first on MIND Development Design & SEO Lancaster PA.

It all depends on how you accumulate your numbers.

Please, oh please…for the sake of the children…ignore ALL of those pitches you get about attracting thousands of Twitter, etc. followers virtually overnight.  Artificially building your online audience will lead you to a false sense of everybody caring about your business and your website when in fact only a small percentage does.  When you build your audience artificially, there truly is weakness in numbers.

As much as you don’t want to hear it, building your audience properly takes time and effort.  It cannot and will not happen overnight for 99% of businesses out there.  We have to allow for 1% as entities like CNN, ESPN etc. had audiences waiting for them when they entered the Internet and social media realms.

In keeping with my esoteric music references, I’ll use three bands as examples of how to focus on your particular audience.

Maybe you’re like Obituary, the seminal Florida death metal band with the name to end all names.  With a name like Obituary, you pretty much know what you’re in for.  This ain’t the Osmonds.   Extremely heavy music with angry troll vocals you either love or hate.  In short, this band has a niche market…and they know it.  Will they ever headline large arenas all over the world?  No, because their appeal is too narrow as theirs is a decidedly niche market.  Conversely, if they communicate with and serve their audience, they can tour clubs all around the world and make music for a living for a long time.

Maybe you’re like Clutch, the Baltimore-based purveyors of intelligent, witty music steeped very much in the classic rock groove of the 1970′s.   With Neil Fallon’s backwoods preacher-esque vocal musings featuring liberal doses of literary references over a KFC-fried rock groove, Clutch’s appeal is more broad than Obituary’s while still not at the level of playing large arenas.  Theirs is a niche market, albeit a wider niche.   If they communicate with and serve their audience, they can tour larger clubs and theaters all over the world and make a living with music for a long time.  And they’re doing it…in addition to a large cult following in the US, they’ve got a lot of fans down under in Australia and their 2009 album Strange Cousins From The West became the first self-produced and self-released album in history to crack the Billboard Top 40 Albums Chart.

Or maybe you’re like Rush, frequently referred to as the world’s largest “cult” band.  In their case, their appeal was considered limited due to Geddy Lee’s impossibly high vocals and the band’s complex musical arrangements.  However, through consistent touring, consistent album releases, consistent communication with their fan base and a knack for connecting with their fans through their lyrics (read: like website content), they found a large audience for their music.  Larger than they probably could have ever dreamed…but it took work to reach their audience.

What do these three bands have in common?  They consistently serve their audience and, therefore, have all been in existence for well over 20 years.

Look at your business and your product/service.  Be honest with yourself…do you have wide or limited appeal?  It could be that you’re a local business or have a truly niche product or service, which would would limit your true audience.  It could be that you’re a regional business or have a product or service with more broad (though not necessarily mass) appeal.  Or it could be that you have a product or service with mass appeal, which would make you a potentially national or international business.

Whatever the case, don’t use shortcuts to build your audience.  Earn it.  Build consistently by serving your audience with truly informative content on your website that’s easy to read and digest.  Over time, you will see your audience grow to powerful numbers.  Numbers don’t have to be huge to be powerful…they just have to be properly targeted numbers, and you have to serve your properly targeted audience:)

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The post There’s Weakness In Numbers. Believe It. appeared first on MIND Development Design & SEO Lancaster PA.

I remember

I remember when I lost my MIND.” – Gnarls Barkley

Those are the memorable words sung by Cee Lo Green on Gnarls Barkley’s massive hit “Crazy” in 2006, and it got us thinking about the work we do and how we want it to positively affect and benefit you.  We don’t ever want you to feel like you’ve lost your MIND…we’re here for you and we have one special word for you…

Empowerment.

No matter what web development and web design team you work with, always ask yourself this question:  “Are they setting me up to be dependent upon them, or are they empowering me to be independent?”

The truth of the matter is that not everyone has the time to update their own website content. Not everyone has the time to write blog posts consistently week after week for top of mind awareness. Not everyone has the time to communicate consistently through their social media platforms and, therefore, naturally drive traffic to their website.

Not everyone has that time, but everyone should have that choice.  Your development and design team should communicate with you every step of the way and set you up to be able to take care of your website yourself if you want to and have the time to.  With content management platforms such as WordPress being so user friendly, there’s no reason you can’t be in the driver’s seat if you want to be.

We don’t normally wave our own flag with this, but many development and design teams focus on creating need and dependence, placing more importance on creating residual income than on empowering you.  You may not have the time to do any of the content updating on your website or social media broadcasting, but the decision should always be left up to you.  Our primary M.O. is empowerment…we want you to be in the driver’s seat when your website is finished if you want to be and if you don’t have the time, we will be glad to handle that aspect of service for you.

Ultimately, we want you to be independent and be able to do regular content/blog updates yourself.

“Does that make me crazy?  Probably.” – Gnarls Barkley

Actually, we think it’s crazy to do it any other way.

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The post And Now A Word From Our Sponsor…Us! appeared first on MIND Development Design & SEO Lancaster PA.

We see it every day and many of us are guilty of it…you form your first opinion of someone by how they’re dressed.  This is how people will judge your website every time they visit, so take a look at your website wardrobe and ask yourself these questions:

Do I look put together?  Just like when you’re getting dressed to go out, you want to look deliberate and “put together.”  Same goes for your website.  Is there continuity?  Do the sections of your page design look like they belong together or do they look like a hodgepodge?

Do I look current?  Okay, personally I could give a rat’s ass about “this year’s fashion” or “last year’s fashion” when it comes to clothes, but there’s nothing quite so disappointing to a visitor than coming to your website and finding a site that doesn’t look fresh and current with the changing times and tastes.   Look at the best looking site you know of and compare it to your own.  A clean design that’s easy to navigate is a good start and brings us to our next question…

Do I look stylish?  Having an easy-to-navigate clean design is first and foremost.  It doesn’t matter how good a site looks if it’s not usable.  Once you’ve addressed the practicality issues, then it’s time to address colors, lines, graphics, fonts and the visual style of your site.  What does it say about the personality of you and your brand?  One of the most overlooked aspects of style is your choice of font on your site.  Nothing screams “we don’t care” like using Times New Roman, and Helvetica is way too neutral.  Choose a font with some flair…think of the font as the visual equivalent of your tone of voice when you speak.

Do I look frivolous?  Style is great, but make sure your web development and web design team don’t go overboard.  Too many graphics and graphics of the wrong kind can just make your site and, therefore, your business look frivilous.  Always remember that your site should be set up with the consumer in mind first.  If the first impression you give is of overkill, your visitors are only one click away from discovering your competitor.

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The post Clothes Make The Website: Undressing Your Brand appeared first on MIND Development Design & SEO Lancaster PA.