Hunting & Outdoors Product Distributor
When you’ve been a leader in the archery industry for four generations it makes sense to want to share that rich sporting heritage. Kinsey’s Inc., founded in 1952, is one of the best distributors serving the outdoor hunting industry with more than 4,000 retailers nationwide. MIND was contracted to build a site that creatively showed the company’s history from it’s founder’s humble beginnings in 1949 up until the present day. MIND designed and built a custom timeline function that can easily be adjusted and controlled as well as multiple page functions to enhance the user experience as well as make it easy for the Kinsey’s team to manage. MIND worked closely with Kinsey’s in-house design team to make sure branding and graphic standards were followed. We also teamed up with their videographer to incorporate locally-shot wildlife footage to display in a custom video header…before there was a plugin for it!