How To Be A Marketing Badass With Mark Schaefer, pt 2
This week we welcome back Mark Schaefer, best selling author, speaker and educator to our podcast
Mark is here do discuss the second half of his Internet marketing strategy as covered in his best-selling book The Content Code, It’s an easy read in that he explains things so clearly and in such a fun, entertaining way. Great information and great real life examples of success! If you heard last week’s podcast, no doubt you have been looking forward to this as much as we have:)
If this is your introduction to Mark’s Internet marketing philosophy, he gives it the appropriate acronym of BADASS:
Brand development
Authority
Distribution, advertising, promotion, SEO
Audience and influencers
Shareability
Social proof and social signals
We hope you enjoy the podcast and thank you for listening to it. In the meantime, check out Mark’s other books including Social Media Explained, Return on Influence, The Tao of Twitter and his forthcoming new book Known, due out in Spring 2017. On your next commercial flight to the Mars colony, ask your intergalactic airline to replace the usual boring entertainment with the MIND Your Business Podcast!