Garbage In, Garbage Out: How Modern Marketing Evolved From The Garbage Can

How Modern Marketing Evolved From The Garbage Can

Many of you probably think modern marketing practices are garbage.  Many of you are right.

There is a right way to market your business with respect to both your potential customers and your business’s integrity.  It truly ain’t rocket science, yet it’s been turned into a bit of a science because of the use of …ahem…questionable marketing practices that have gotten more and more intrusive over the decades.  As those practices have gotten more and more intrusive, consumers have gotten farther and farther away and the gap keeps getting bigger.

How did this happen?

It all started with the garbage can.   Good ol’ File 13.

This week, Mark will show you how that gap has widened and answer the question David Byrne posed back in the early 80’s:

“Well…how did I get here?”

How did modern marketing practices evolve from the garbage can?

Listen, learn and enjoy:)

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