What is SEO?
SEO stands for Search Engine Optimization. Essentially, SEO refers to everything you do in order to increase your website’s visibility in the search engines. Originally, SEO was all about rankings and the only focus was ranking #1 for as many keywords as possible. Many years ago, the website that mentioned a keyword the most times and had the most links got the first spot for that query. Now, those tactics are obsolete and are a good way to get your site kicked out of the search results completely.
Modern SEO is about so much more than rankings and keywords. It’s about user experience, solving for user intent, conversion rates, relevancy, authority, branding, serving the right content to the right person at the right time, and more. The focus is all about solving people’s problems, answering their questions, and serving the user. You have to prove that your brand is an authority in your industry and is relevant to potential customers who are searching.
Good SEO gets your site found and delivers results over time. But, SEO is about more than just showing up, it’s about delivering for your customers and giving search engines a reason to put your website in the results. After all, search engines are businesses too and they’re all about relevancy and maintaining market share.
Why Do I Need SEO?
Simply having a website alone is not enough. While we build our sites to give you a strong foundation and head start when it comes to search engines, an ongoing SEO strategy is required for the best results. Search Engine Optimization helps your website meet and exceed user expectations, makes it clear to search engines what your website is about, and reinforces why they should feature your website in their search results.
With search engines constantly evolving and the layout of the search engine results pages (SERPs) constantly changing, ranking #1 in the organic results doesn’t mean what it used to mean. When you add in things like personalization, local search, voice search, semantic search, artificial intelligence, and machine learning, the search results are going to change based on person, location, time of day, day of the week, and a seemingly endless amount of other factors.
It takes a comprehensive approach to increase relevant traffic to your website and convert that traffic into leads for your business. There’s a lot of spam out there, but starting a relationship with the right partner can help you avoid the scams and rise above it. At MIND, we are upfront about what you can expect from SEO, we don’t make unreachable promises or guarantees, we are transparent about our strategies and approach, and we stand behind our work.
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Comprehensive SEO Services
Are the results you’re getting from your website less than desirable? Our comprehensive SEO services can help! Whether you operate locally, nationally, or only online, SEO can help increase your brand’s visibility and improve your sales over time. Every business is different, so we customize our ongoing SEO approach to fit your business’s needs. These are just a few of the main SEO services we offer:
Several things fall under the SEO umbrella. Tech SEO allows us to develop an ongoing improvement process for your site’s structure that hits every important part of your website’s function and appearance to ensure it’s working for you and not against you. We’ll analyze your site for issues or improvements related to up-to-date technologies, online accessibility, and a variety of digital standards.
Using that information and analysis, we’ll be able to improve your site incrementally in those areas over time. Technology evolves, search engines update, and user expectations and behaviors change - it’s important for your website to keep up. Tech SEO, especially when paired with a dev support plan, ensures your website stays ahead of the curve.
Whether you believe it is king, queen, or something else, user-focused content matters and is an essential part of any ongoing SEO strategy. While we’re improving the overall SEO of your website, we’ll also be looking through the content of the site to find areas for improvement. Our professional writing and editing staff go through the copy to make sure that it is catering to your target audience and is poised to help convert website visitors into customers while also meeting search engine standards.
In addition to improving the content that is already on your website, we’ll also put a plan in place for creating new content for your site. In many cases, this ongoing content strategy includes the regular creation of blog posts, articles, or other useful content for your potential customers. After creating great content, we’ll also help you get it out into the world. We use ongoing strategies that are catered to each client, but often include social sharing, boosting, and more.
Local SEO is a great approach for small local businesses with a handful of competitors in their town. Campaigns that fall into this category typically focus on a few towns or counties and aim to bring in additional sales for brands working on a local level. National brands can also benefit from some local SEO strategies, including consistent citations. Our process starts by creating consistent “signposts” for your website across the web.
These “signposts” are citations that generally include your business name, address, and phone number. These are often referred to as NAP citations and they are essential for local SEO. It’s important for these to be accurate and consistent across the web to reinforce your brand’s information from every angle. In addition to the standard high-authority directories that search engines still value, we also research your industry to determine the best places to be and complete profiles for you using professionally-written copy.
Selling online? An online store offers a few more complexities and things to consider when it comes to SEO. A standard, cookie-cutter approach to SEO doesn’t tend to deliver real results or growth for any website, let alone a website with ecommerce capabilities.
Our team works with your online store to move towards a website that converts more sales more often and, oftentimes, at a higher AOV. Our SEO department partners and works seamlessly with our in-house web development team to identify and make the changes to your site that make a difference for your bottom line.
SEO is an ongoing process and our methods are built to deliver results long-term. You don’t want to shortchange your business when it comes to SEO and you definitely don’t want to take any shortcuts that could hinder your progress.
If you’re ready to talk about SEO for your business, give us a call at 717-517-8383! We’ll set up a meeting of the MINDs to learn more about your business, your goals, and your needs in order to build the right SEO plan for you!