In the social media age, there are many contenders; each with their own set of unique advantages. Snapchat has the distinction of being conceived by Stanford graduate students Evan Spiegel, Bobby Murphy, and Reggie Brown. After enduring a controversial few years, Snapchat remains stronger and smarter than ever on the social media scene.
What is Snapchat?
Snapchat is a $20 billion dollar social media platform with 150 million active users per day. This social juggernaut uses facial recognition software and creative filters that offer a unique user experience promoting sharing. For example, users can line up their heads and the accompanying filter will generate backgrounds. There are seasonal motifs, satirical themes, and pop nods. It’s playful, and addictive.
Combined with its central hook, temporary posts, Snapchat makes for a dynamite sharing service in the younger demographic – by providing the freedom to share without long term consequences.
In 2016, Snapchat introduced “Memories” so users can retrieve older posts, but retained privacy until users decided to post. This feature made Snapchat that much more valuable to users, “unlocking” their old memories for reposting if they so choose.
How Can My Small Business Use Snapchat?
Snapchat has an enormous reach that any business should take advantage of if they have the chance. That being said, the most successful campaign will be less conventional than some businesses will be comfortable with.
Its temporary nature flies in the face of some traditional marketing techniques. To make matters more complicated, users catch on when businesses use spam techniques. So, many marketers employ a more laid-back approach to suit Snapchat’s playful nature. Quick snaps of new stock, full events, and flash sales are a great way to utilize Snapchat.
Keeping it basic is the way to go with Snapchat. Stick to brief image updates and reminders, or even something users can chuckle at. As long as they tuck your snaps away in their minds for later, then Snapchat has been effective.