Are You Afraid Of Yourself? Breaking Through Your Marketing Comfort Zone With Greg Orth of Sandler Training.
This week on the MIND Your Business podcast, we welcome Greg Orth of Sandler Training here in Lancaster, PA!
If you’ve listened to the podcast or read my blog posts for any length of time, you know that I’m not a fan of what is known as “systematic sales.” The main reason for this is because in my experience with various sales systems, I found that either 1) they basically taught manipulation techniques or 2) they took good habits employed by successful salespeople and systematized them so someone who doesn’t care can appear as though they do.
The one exception was my experience with Sandler over 10 years ago.
The reason I’m doing this “Breaking Through Your Marketing Comfort Zone” series throughout this year is because of the tremendous impact it had and continues to have on my life. What I learned was how to get over my own fear so I could cross those barriers that I allowed to hold me back in business and my career.
To market yourself and your brand in the Internet age, transparency is supremely important. That makes many business owners nervous. Transparency requires you to go beyond what is comfortable to you, which is where true progress is waiting.
Greg will discuss the HUGE risk he took in breaking through his own comfort zone to succeed, as well share a story of how he likewise helped a client do the same thing.
Thank you for listening to our podcast and feel free to contact us if you have any questions regarding it or anything website related. During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!