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Breaking Through Your Marketing Comfort Zone with Gary Rossignol

MIND your Business Podcast
MIND your Business Podcast
Breaking Through Your Marketing Comfort Zone with Gary Rossignol

Cincinnati’s Rock N Roll Real Estate Agent On Getting Beyond Your Comfort Zone To Boost Your Brand

I first met Gary back around 2007 or 2008 when the real estate market was upsidedown and I was a real estate coach with another company.   When the real estate crash happened there were a lot of agents throwing up their hands in frustration, cursing and wondering what they were going to do next.  A lot of agents left the real estate business.


One thing I noticed, however, was that the agents I spoke with (easily 12 a day between appointments, phone calls, emails) who had 10 years or more of experience were not among those who thought the proverbial sky was falling.  Some of them even went as far as to say it was a relief because most (not all) of the agents who left weren’t good representatives of what an agent should be and mostly just cared about money.

These experienced agents all had one thing in common…they understood marketing and continued to do what they were already doing.  In addition, these experienced agents were the ones who were embracing technology and learning how to blog and utilize Internet marketing before it became fashionable.

Remember…Facebook was new back then and a lot of people saw social media as a “fad.”

Gary utilized audio, video and a really personable, personal approach that included him having to break through his comfort zone in starting up his weekly radio show, now in its 7th year.  Gary will tell you about this and a lot more on today’s podcast.

Thank you for listening to our podcast and feel free to contact us if you have any questions regarding it or anything website related.  During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!

Alice Cooper

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