Friends Don’t Let Friends Drink Green Beer.
I thought it was cool for about a couple of hours when I was in college. Then I got over it.
Good ol’ green beer. The novelty that has become one of the biggest marketing cliche’s this time of the year and is really an example of default marketing.
On this week’s podcast, we wrap up our trilogy on the role of fear in your marketing and business decisions by examining the “phenomenon” of Green Beer as an analogy for the kind of marketing you don’t want to do if you want to stand out from your competition in all the right ways and give you some tips to get your thought processes rolling toward a more original business identity.
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