Plan a blogging schedule days, weeks, or even months ahead. This way you can prepare when you have time and work through each topic methodically so you do not have to worry about delays, late posts, or poorly written posts. My favorite way to plan writing schedules is on good, old-fashioned paper and pen. This way I can cross out topics as they are finished, rework drafts physically if need be, and see everything right in front of you. For me this makes it easier to keep track of what I’m writing and how the topics are progressing. If you absolutely need to create an electronic version I suggest Evernote or Wunderlist.
Pictures are what draw people into a blog post. Use good-quality pictures that you have taken yourself or you have the rights to. If you absolutely need to use another person’s picture always get permission and credit the photographer appropriately. Be sure to also use pictures that match your blog’s theme and purpose. Otherwise you may distract readers or become scattered and unorganized.
If you can, videos are wonderful additions to blog posts as well. Not only will the readers appreciate the additional content but it will bring more interest and depth to your posts.
Play with writing structures
While we all love list articles, short posts, and funny content you should always play with writing structures in your blog. This way you will keep your audience interested and entertained. This will also help you find new and fun ways to write content so you and your audience will stay attentive and involved. While I still write in the structure of a list article I also enjoy using galleries with captions and descriptions. This adds more visual content to the blog post and still offers plenty of written content to your audience.
Try brainstorming various titles for a group of topics you are writing about. Write up to ten to 25 titles for the same article. From there whittle it down to your favorite one. You’ll be shocked by the wonderful titles you can find.
Make someone else proofread
While everyone should proofread his or her own work it helps to learn from other’s as well. So email your work to a friend or coworker and let them take a red pen to it. It will seriously improve your writing and their editing skills over time.
Read it out loud!
This is not intended to be an alternative to proofreading, which is always important. Bear in mind, though, that what you write is representative of your voice and how visitors can feel a connection to you. Read what you write out loud and be self-critical. If it sounds too awkward to say out loud, it will probably read awkwardly, as well.