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How to Use Reviews in Your Marketing

By Karen Layman, aka Karen How to use reviews in marketing

Reviews can make or break your business or products. These days, customers are more likely to trust a review than an advertisement. Here’s how to use reviews in your marketing:

1. In Search Ads

Using reviews in search ads is a great idea because people are looking for honesty while searching for products or services. And while search engines do rank your content regarding how well you optimize your content and build your website authority, they also take into account what others say about you.

Reviews are an easy way for potential clients to see how well you live up to their expectations. Using these reviews also helps you get Google Seller Ratings, which in turn gets you more views on search engines.

2. In Emails

Another great way to utilize reviews is by putting them in your marketing emails. Digital marketers say that emails are one of the best ROI because they generate about $44 for every $1 spent.

In addition to a high return, there are also other benefits of email marketing. Highlighting positive reviews in your email marketing reviews helps build credibility for your business as well as helps your click-through and conversion rates. It’s another way to let potential customers know what to expect if they buy your products or services.

3. On Social Media

Social media is a great way to engage with current and past customers, as well as potential customers. When researching brands or businesses, most people turn to social media and some simply follow brands they potentially buy from. They not only follow for news and products, but also to see what other customers are saying.

Since so many potential customers may be paying attention, sharing positive reviews is another type of content you can share on social media. Sharing these positive reviews in your channels can help boost your credibility and grow your engagement online. Simply share a review left on your website in a social media post or reshare a customer’s positive post about their experience with your business or product. You can also highlight a star review or the number of stars your business has acquired.

4. On Key Pages of Your Website

Putting positive reviews on high-traffic areas of your website is one of the best ways to use reviews in your marketing. A 2017 survey found that 84% of customers actually trust reviews as much as a personal recommendation.

It also found that most people will read an average of 10 reviews before they make a purchase. This shows that customers want to know what others experienced before they trust you. This is one of the essential trust signals your website should have.

Putting reviews that talk about your customers’ experiences on key pages of your website helps you build trust with potential customers. Key pages include your homepage, product or services description page, and checkout page, if applicable. Customers will see these positive reviews and keep them in mind as they shop or browse.

5. In Marketing Materials and Ads

Using positive reviews in your marketing materials and ads is another great way to build trust with potential customers and is a form of social proof. According to Trustpilot data, 88% of customers believe ads are honest if they include customer reviews.

Highlighting these positive reviews helps your business get more clicks and engagement. You can either take a review left on your website or even let a customer talk about their experience in an ad. These build trust in your company and help bring new customers in.

These are just a few ways to use reviews in your marketing. Using reviews in these ways will help build trust, credibility, and your customer base.

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