Crosstown Traffic (For Your Website or Blog)
by Marqeteer on Tuesday, August 16, 2011How much traffic are you getting to your website? This is the constant struggle of having a business presence online. The bottom line is higher traffic volume = more opportunities = better and more manageable results.
Remember that traffic doesn’t generate guarantees. It generates opportunities. In your web development and web design efforts for your business, remember that once you lay the foundation it will probably need some tweaking along the way. That’s okay, because you will have a solid foundation that will allow you to properly assess your results and make educated decisions on any changes.
Below is an excerpt from WordPress with some excellent suggestions for generating traffic. Simply put, they work. They just require a little effort, patience and consistency. While this is about the WordPress platform specifically, the principles can be applied to whatever platform you’re using on your site.
- Update your About Page. If your “About” page is generic and doesn’t have a short bio and contact information, visitors will be disappointed.
- Turn on Publicize. You can easily set up your WordPress.com blog to automatically share new posts out to your Twitter, Facebook, Yahoo or LinkedIn accounts.
- Turn on Sharing. With a few clicks, you can make it so any visitor can share a link to your post out to their social networks, their blog, or through email.
- Let readers subscribe by email. Email is often forgotten as a source of traffic. It’s a great way to keep them connected to your blog without any extra work for you, or for them.
- Post regularly. Pick a schedule that works for you – once a day, once a week, once every two weeks, and stick to it. It’s only when people can expect regular posts that they’ll be compelled to come back to see what you’ve written next.
- Write Well. It’s often unsaid, but better posts get more traffic. There’s no sense in posting every day, if every post is boring or poorly written. If people find a careless writer at work, they won’t be back.
- Pick good titles. Blog post titles are like newspaper headlines. They need to be short and interesting to get people to want to see what’s inside.
- Link to bloggers like you. When you link to another blog, they’ll typically get notified (via a pingback) that someone has mentioned them. This will encourage them to visit your blog and, if they like what they find, link to you as well in their posts.
- Comment on other blogslike yours. Every comment is an opportunity to show how well you write and think. When people read a great comment, they’ll see your name, and the link to your blog, encouraging them to see what else you have to say. Identify good blogs on topics similar to your own, read and contribute sincerely.
- Respond to every comment you get. When people comment on your blog, they’ve invested a lot of their time. Reward them by answering questions and taking their feedback, and they’ll come back again.
- Take requests. Write a post requesting your readers (or your friends) to suggest topics to write about. Reach out to Facebook, twitter, or friends, for suggestions.
For more elaboration and other hints, click here to read the entire WordPress article.
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