7 Ways to Repurpose Video Content
May 28, 2020 By Ashley Orndorff, aka Marketing Geek
Video is a highly engaging type of content and can be a great way to connect with customers. You can create walkthroughs, answer questions, provide tips, and more. You can also repurpose your video content to help promote it and help it reach more people. Here are a few ways to repurpose video content:
1. Break it up Into Short Clips
Depending on the length and the content of your video, you can break it up into short clips. Then, you can share them on social media, include them in emails or other written content, and more. These can become stories on Instagram, Facebook, or Snapchat.
They can be standalone tips, act as trailers or teasers for the full video, or even turn into animated GIFs. You can even pull interesting still images from your video and post the images on social media, especially highly visual networks like Instagram and Pinterest. This is a great way to repurpose video content and also create content for social media.
2. Write a Supporting Blog Post
You can also write supporting content for your video to help it reach people in another format and promote it in another way. In-depth guides, step-by-step tutorials, tip sheets, lists of important statistics, and more are all types of blog posts or written content that can support your video. They’re also all valuable types of content to post on social media to further increase reach.
Another option is to create a transcript or written summary of the main points in your video. Whatever type of content suits your video best, this written content can help drive traffic to your website, engage users in another way, and help your video reach even more people.
3. Create a Series or a Course
If you have enough related video content, you can create a playlist, a series, or even a course on the topic. An educational email marketing series can be a great way to build an email list and also provide valuable content to your subscribers. If it makes sense for the series of videos you have, you could even repackage them into a course that you can sell.
4. Start a Podcast
Video is a fantastic type of visual content, but audio content is popular too. If you have created enough related videos already, you can repurpose those topics into a podcast for your business. This works particularly well if you already have a regular video series that focuses on a similar theme or topic throughout.
5. Combine Short Videos to Create Something Bigger
If you have a bunch of related short videos, you can splice and edit them together to create a longer video. You can also include them in a deep-dive blog post on the topic or on a related service page. Not only does this allow you to make the most of your videos, but it is also one of the ways to maximize website engagement with video content.
If it makes sense for the topic, you could even repurpose that content into a webinar, virtual event, or a presentation for a local meetup or industry conference. You just need to make sure the topic makes sense. Focusing on the wrong topic is one of the most common webinar mistakes to avoid.
6. Use Your Bloopers to Your Advantage
You’re bound to have mistakes, bloopers, or outtakes when you’re creating your videos. Instead of hiding them away or deleting them, use them to your advantage. Mistakes can be used to provide lessons learned, tips on how to do things right, things to avoid, etc.
Funny bloopers and outtakes can be used to show a more human element of your brand and a glimpse behind-the-scenes. Plus, they tend to be a great fit for social media, which can be a great way to repurpose video content. Funny bloopers and outtakes can be used to show a more human element of your brand and a glimpse behind-the-scenes. Plus, they tend to be a great fit for social media, especially for Instagram Reels or Stories, which can be a great way to repurpose video content.
7. Turn Your Video Into a Slide Deck
If you are planning to turn your video or video series into a presentation, then you’ll probably already be creating a slide deck for it. But, even if it’s a shorter video or something you won’t be using for a presentation, you can still repurpose that video content into a slide deck. Then, you can feature it in related blog posts, upload it to SlideShare, and more.
These are just a few ways to repurpose video content to help your content marketing efforts stretch further, increase brand awareness, and grow your business. You can also repurpose existing blog content into videos to keep your old content working for you.
If your site isn’t supporting your content efforts or helping your business grow, it’s time for a redesign. Contact us for a meeting of the MINDs to talk about how we can help get your website back on track and benefiting your business.
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