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6 Ways to Generate More Leads With Email Marketing

By Ashley Orndorff, aka Marketing Geek person using a laptop with emails flying out of it

Email marketing can be a valuable marketing channel for your business. You can use it to connect with customers, build relationships with potential customers, increase revenue for your ecommerce business, and generate leads for your business. But, if you’re not monitoring it or trying new things, it can end up being a waste of time. Instead of letting your email marketing efforts go to waste, here are a few things you can try to generate more leads with email marketing:

1. Continue to Increase Subscribers

From increasing traffic to your site to increasing revenue and more, there are many benefits of email marketing. One of the things you can do to generate more leads with email marketing is to increase the number of people you’re able to contact.

There are plenty of email marketing tips you can use to make your emails more effective. But, while you are doing that, you also want to continue to increase subscribers to your in-house email list. The more people you are able to reach, the more likely you are to reach the right person at the right time.

You can include a checkbox on your website forms that give people the option to join your email list. You can have a specific newsletter or email list signup form on the site too. In addition to that, you can offer valuable resources that people can access or download in exchange for their email.

2. Run Tests to Increase Your Open Rate

One of the things you can do to make your emails more effective is to try different things. Test one thing at a time and monitor results to see how it affects your results.

By writing better email subject lines, you can increase your open rate. By including a coupon or a specific call-to-action in the email, you may be able to increase your click rates or revenue.

Run tests and continue to run tests. Not every test will be successful, but they will all be informative and help you discover what gets you the best response from your email marketing efforts.

3. Try Out Personalization

One of the ways you can improve the results of your email marketing efforts is to try out personalization. It’s easy to get wrong because too much personalization is creepy.

But, a little bit of personalization helps you send more relevant emails to your subscribers. Even just including their first name in the subject line or email copy can make a big difference.

4. Recover Abandoned Carts

Cart abandonment is one of the biggest sources of lost revenue for ecommerce websites. It’s easy to ignore it, but ignoring it is one of the most common ecommerce mistakes and can seriously impact your bottom line.

Instead of leaving money on the table, work on reducing your cart abandonment rate and also do things to recover abandoned carts. You won’t be able to win back all of them, but even winning back a small portion will increase your revenue.

In addition to fixing issues on your website that cause cart abandonment in the first place, you can also use email to reach out to people who have abandoned their carts to try and recover them.

Sometimes, a notice that they left an item behind is enough to get them to come back and purchase. A discount coupon to come back and make the purchase is usually more effective. Figure out what works best for you and then keep doing it.

5. Send Out Seasonal Offers

Although your customers’ inboxes are likely overflowing with offers and promos during the holidays, it can still be worth it to send out seasonal offers of your own as it may still help you drive sales. You can also create seasonal offers that focus on other times of the year to reach people when advertising is not as saturated as the big holidays.

6. Use Transactional Emails to Increase Loyalty

Transactional emails are one of the most often-overlooked ecommerce marketing strategies. Not only are these often the most opened email an ecommerce site sends, but it’s also a great place to work on increasing customer loyalty and retention. Promote your rewards or loyalty program, include a coupon for their next purchase, or something else your customer would find valuable and unobtrusive.

These are just a few ways to generate more leads with email marketing. You can improve your email marketing efforts and use effective strategies, but if your website is slacking off, it can end up hindering you.

If it’s been a while since you’ve improved your website or it’s underperforming, contact us for a meeting of the MINDs. We can help you get your website back on track and performing for your business!

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