6 Tips to Build an Instagram Content Strategy for Your Business

By Karen Layman, aka Karen woman using laptop and phone for social media

The key to running a successful Instagram account is having a good content strategy in place. This takes planning and organization, but it’s worth it in the long run. Here are some tips on how to build an Instagram content strategy for your business.

1. Decide When to Post and How Often

Consistency is key to having a successful Instagram account. Try to post enough to stay relevant, but be careful to not go overboard or your followers may get annoyed.

To figure out what works best for you, and for your Instagram content strategy, you may need to do some trial and error. Keep track of what posts get the most engagement (with likes, comments, or shares) and see what time and day they were posted. Try this out for a few weeks and then use this data to build out a strategy. Maybe your strategy is three times a week or it could be daily.

2. Figure Out Your Style

Figuring out your style can be a little like brand building. Although your style is integrated with your brand, it’s a little bit different. Your style relates more to your content and writing style.

Will you have a fun, more lighthearted approach, or will your posts be more serious? Are you okay with funny puns and emojis in your content or will you be more straightforward and to the point with content? Once you have that nailed down, writing content will be much easier.

Will you utilize Instagram Stories and Reels or will you stick to an only-photos feed? Reels and Stories can fit into your style, as long as you carry over your tone and style and use the right content for them.

3. Determine How You Will Engage With Followers

Engagement is important to keep in mind as you build a content strategy. When people engage with your content, how will you respond? Will you respond to each engagement?

This also applies to engaging with content from other accounts. Liking, commenting, and sharing other posts is a great way to drive engagement to your account and should be part of your Instagram content strategy.

Curating content from others in addition to creating your own are things your business should be doing on social media. This is not an area to ignore, so try to focus on how to engage well.

4. Use Hashtags

Using hashtags is an important factor when planning your content strategy. Hashtags make it easier for users to find your content and is one of the tips to write better Instagram captions. Be sure to do your research first on what hashtags work best for your content. Some might look like great options, but upon further look, they may not actually perform the way you need.

Make sure you are using the right amount of hashtags. Using too many will do more harm than good. Focus on your main topic and do some research on those hashtags. Following these tips will help you avoid more hashtag mistakes.

5. Plan Content Out in Advance

Set aside some time each month to plan content out for the next month. This will allow you to compare your marketing calendar with your social media calendar and create an editorial calendar that works for your business.

Planning out your social media content in advance can also help you decide who does what in terms of writing and posting, which is helpful if you have multiple team members. That way, any team member can check the calendar to see what needs to be created, shared, or to also analyze past posts.

6. Visual Consistency is Key

Having visual consistency in content will give your brand a sense of authority. Choosing a filter to use and then using it consistently will establish your brand and make it recognizable to your followers.

The goal behind this consistency is that when your followers are scrolling, they will notice your posts based on this consistently in filter and photography choices. This raises the chances of interactions with your content, and can help get your content noticed, too.

Social media can be an asset to growing your business. Figuring out how to build an Instagram content strategy is one of the Instagram marketing tips that will help your business thrive and connect with your target audience on this platform.


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