8 Social Media Marketing Ideas for Ecommerce
August 13, 2020 By Ashley Orndorff, aka Marketing Geek
Social media can be a great way to reach new people. Not only can using social media increase brand awareness, but it can also increase revenue for ecommerce brands. Here are a few social media marketing ideas for ecommerce to help inspire your next posts:
1. Announce New Products
Social media is a great platform for announcing new products. Not only can you let people know about a new offering you have, but you can also throw some dollars behind it to promote the post and help your product launch start off on the right foot.
Having no marketing plan or launch plan is one of the common product launch mistakes to avoid. Making sure you have a plan to at least share a new product on your social channels and promote it gives you a place to start.
2. Share Trending Products
Sharing trending or popular products is another way to promote your products on social media. Letting people know a certain product is trending or popular also adds an element of social proof to it.
If a lot of people are purchasing it and leaving great reviews on the product page, potential buyers are more likely to trust that it’s a decent product and may be more likely to purchase. Just make sure you have great product photos. Low-quality photos are one of the most common ecommerce mistakes and can hurt your bottom line.
3. Promote “Last Chance” Products
Another type of product post is to promote a product you will no longer be offering or a product that has a limited time offer on it. This often uses the scarcity principle and the fear of missing out (FOMO) to encourage people to purchase.
After all, if it’s something useful and it’s their last chance to have it, people who were on the fence about a purchase may decide to buy instead of risk missing out. However, you don’t want all of your posts to be focused on products and selling.
Social media is about providing value and selling too much is one of the common social media marketing mistakes to avoid. As an ecommerce brand, people do expect to see product-related posts from you. Just make sure you’re adding some other useful non-promotional posts into the mix as well.
4. Provide Coupons and Offers
Coupons, offers, sales, promotions, etc. are all great tools to help an ecommerce brand move products and encourage transactions. Sharing these on your social media channels is a great way to make sure they reach more people.
You can even release them first on social media as an incentive to gain followers on your platforms and increase customer loyalty. At the same time, you can create special offers that are exclusive to your social media followers. You can even run a social media product giveaway or contest!
5. Show a Peek Behind the Scenes
Taking people behind the scenes is one of the social media ideas for nonprofits that also works for ecommerce brands. Even if you don’t have a physical location, you can use screenshots or create images to give people a look behind the curtain of your processes.
You can also share behind-the-scenes images from a product photoshoot, packaging, shipping, design, etc. If you attend any meetups, conferences, or events, you can also share pictures and informative posts from them to add some non-promotional posts into your social media mix. If you’re using Instagram, you can use either the Stories or Reels feature to share these behind-the-scenes glimpses.
6. Answer Questions
Social media is about conversations. By creating posts that answer common questions, you are showing customers and potential customers that you are listening. One of the best social media etiquette tips for businesses is to listen and respond.
So, make sure you are paying attention and responding to comments and messages you receive. This becomes even more important if you are using social media for customer service. Your customers may not give you much of a choice in the matter, so you need to be ready to respond regardless.
In addition to answering questions, you can also ask your audience questions or run polls. Not only is this an interactive and often engaging type of post that can start conversations, but it can also give you valuable insights on how to improve your business, what products your customers want most, how to better serve customers, etc.
7. Feature Glowing Reviews
As long as you have the proper rights and permissions to share them, you can feature glowing reviews you receive on social media as well. Not only is this a way to promote your brand or a specific product, but it can also help increase trust with potential customers that aren’t familiar with you. Plus, having these on your website is one of the ways to use social proof and can help continue to build trust with people who come to your site from social media.
8. Add Product Tutorials
Another one of the useful social media marketing ideas for ecommerce is to add product tutorials. Product tutorials are a great way to subtly promote a product while also providing something valuable to people who already have that product.
Not only are product tutorial videos a great feature to add to the product page on your website, but they can also add something interesting to your social media feed too. Using video is one of the tips for improving social media engagement.
In addition to showing people how to use a product, you can always take a unique perspective on product tutorials and showcase how people can use the product in unexpected and creative ways. If it fits your brand, you can make a funny parody video with outlandish ways to use the product.
These are just a few social media marketing ideas for ecommerce to help inspire you and there are many different types of social media content to try out for your business. Some social platforms allow people to make a purchase without leaving it. But, most of the time, your social media posts are bringing people to your website to complete a transaction. If your website isn’t delivering the experience they expect, they’re not going to purchase from you.
If your website isn’t performing or hasn’t been updated in a while, it may be time for a redesign. Contact us for a meeting of the MINDs to talk about how we can help get your website back on track and performing for your business!
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