How to Promote Your Blog Content to Drive More Traffic

By Karen Layman, aka Karen how to promote your blog content

Is driving traffic to your blog proving to be a bit of a struggle? If you have always struggled with driving traffic to your blog or if it’s plateaued recently, there are some ways to increase traffic. Here’s how to promote your blog content to drive more traffic:

1. Prioritize Link Building

Search engines tend to reward blogs that prioritize link-building. It’s a valuable strategy and something you should be implementing into your content. Inbound links, sometimes known as a backlink, help your site build credibility and point users to more of your content. Outbound links matter too, since they build trust, establish relationships, and build visibility.

Link building is essential in driving more traffic to your blog. Google and other search engines see these backlinks as a stamp of approval on your content. So if you want your content to rank higher, work to implement link-building into your SEO strategy.

2. Share Content on Social Media

Sharing your blog posts is just one of the types of content to post on social media. This is one of the easiest ways to promote your blog content. Social media platforms such as Instagram and Facebook have millions of users so it’s a great place to gain exposure.

Each time you publish a new blog post, make sure you’re sharing it on your social media platforms. This simple step will ensure your social media followers see your blog content, especially if they don’t know about it.

Also, make sure a link to your blog is in your social media bio or information section. This way, any new visitor to your social media platforms will have an easy link and can read all of your previous content.

3. Repurpose Content

An efficient way to bring more traffic to your blog is by repurposing old content. This is a great way to keep your old content working for you. This doesn’t mean just re-sharing old blog posts, however. You want a new spin on existing content.

There are a few ways to do this. A quick easy solution is to pull out quotes or points from an existing blog post and share them to social media. You can also turn your blog post into an infographic, a YouTube video, Instagram reels or stories, or even record a podcast.

A big benefit to repurposing your content is that it saves time and money. Creating brand new content does take time and effort so mix it up by using older content.

4. Use Email Marketing

Email marketing is a really useful marketing technique. Among other benefits of email marketing, it allows you to build relationships with customers and connect them to resources, like your blog.

This is also a good way to drive traffic to your website. Sending out an email anytime you publish a blog post can bring views. However, allow your subscribers to opt out if they want to receive only a few emails.

It could take time to build out a solid email list but there are some ways to do that. Adding a subscribe button to your website makes it easy for visitors to stay up-to-date via email. Providing a discount code when opting into emails usually entices people to sign up. This is also a way to generate more leads with email marketing.

5. Focus on Quality

It’s really important to make sure your blog posts are high quality. Your posts should be informative and helpful, as well as offer unique content that is relevant to your products or services. Keeping your blog posts simple and easy to read is one of the tips for writing effective blog posts for your business.

Provide how-to posts and ultimate guides. These types of posts will offer relevant and helpful content to your readers. Featuring guest writers is also helpful because it highlights different perspectives from your industry.

There are a fair amount of content marketing tools available, such as Grammarly, to help you ensure you are producing high-quality content.

Making sure you have quality and relevant content that draws people to your blog will certainly help bring in more traffic. Sharing your content via email marketing and social media will also give your exposure. Hopefully, these practical ways for how to promote your blog content to drive more traffic will result in results that you can see!

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